FrictionWerks — Find the friction. Build the workflow.ROOFING / FIRST THINGS FIRST

JASON—

LET'S FINISH
ONE THING.

The coffee venture is interesting. Before opening another front, let's demonstrate that we can execute together—not just generate ideas.

HERE'S THE PATH

IF YOU WANT TO MOVE AHEAD

FOUR SIMPLE MOVES.

Tap any gate. Nothing is locked.
01Start hereIntroduce me to Dimitri

The owner of the data and systems needs to know what we're doing.

Since the roofing work touches company data and operating systems, Dimitri needs to be aware of it and comfortable with it. A simple introduction gets the right authority into the conversation.

WHAT THIS MEANSMake a three-way introduction.
02WorkflowIntroduce the lead operator

I need to understand how leads actually move today.

My understanding is that your secretary handles the calling and lead handoff. A short conversation with her will show me what comes in, what gets called, what gets passed to you, and where the real friction sits.

WHAT THIS MEANSConnect me with her directly.
03SystemsName the current tools

Dispatch, the other systems, and one authorized data path.

We'll identify what each system is used for and choose the simplest authorized way to work with the data. If an API is available, great. If a recurring export is cleaner, that may be the right first move.

WHAT THIS MEANSAPI if useful. Export if simpler.
04The proofRun the 25-property pilot

A deliberately bounded first engagement for $149.

I'll deliver 25 roofing opportunities in one agreed geography, enriched and ranked using observable signals, with the supporting evidence and a handoff your existing workflow can actually use.

WHAT THIS MEANS$149 fixed scope. No open-ended consulting.

THE FIRST ENGAGEMENT

A SMALL,
REAL PROOF.

$149

Fixed scope.
One agreed geography.
No open-ended consulting.

25Roofing opportunities
01Ranked by observable signals
02Supporting evidence included
03Ready for the existing workflow
AFTER THE PROOF / NOT BEFORE

IF IT WORKS,
WE KEEP GOING.

If the 25-property proof demonstrates value and the working relationship functions, we can move into an ongoing engagement.

Dimitri's awareness and authorization come first. Coffee stays interesting—it just waits until we complete one vertical slice.

THE POINT OF FRICTIONWERKS
Every business has boring operational machinery underneath the interesting idea. Making that machinery work is the point.
YOUR NEXT MOVEMake the two introductions.

I'll take it from there. Let me know what you think and where we stand.